Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from AXTREX.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. We refer to this as “Device Information”.

We collect Device Information using:

  • Cookies – data files placed on your device, often including an anonymous unique identifier. For more information or to disable cookies, visit allaboutcookies.org.

  • Log files – track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – electronic files used to record browsing behaviour on the Site.

When you make a purchase or attempt to do so, we collect Order Information, including your name, billing/shipping address, payment information (card numbers), email, and phone number.

Card details are always encrypted and never stored or viewed by us or any third party.

When we refer to Personal Information, we mean both Device Information and Order Information.

How We Use Your Personal Information

  • To fulfil orders, process payments, arrange shipping, and provide invoices/order confirmations.

  • Communicate with you regarding your order or enquiries.

  • Screen orders for potential risk or fraud.

  • Where permitted, provide information or marketing about our products and services.

We also use Device Information to improve and optimise the Site, generate analytics on user behaviour, and evaluate marketing and advertising campaigns.

Sharing Your Personal Information

We may share your Personal Information with selected third parties to help provide our services. For example:

  • Shopify powers our online store. Learn more here.

  • Google Analytics helps us understand customer behaviour. Learn more here. You may opt-out here.

We may also share Personal Information to comply with laws, respond to legal requests, or protect our rights.

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications. To learn more, visit NAI’s educational page.

You can opt out of targeted advertising via:

Do Not Track

We do not alter data collection practices in response to Do Not Track signals.

Your Rights

If you are a European resident, you may access, correct, update, or request deletion of your personal information. For more information, contact us via the details below.

Your information may be processed to fulfil contracts (e.g., orders) or pursue legitimate business interests and may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain Order Information for our records unless and until you request its deletion.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs.

Minors

The Site is not intended for individuals under 16 years of age.

Contact Us

For questions about this Privacy Policy or to make a complaint, please contact us at:

Email: support@axtrex.co.uk
Phone: +44 7441 912816
Or via our [Contact Page]

AXTREX Ltd.